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Gillette Case: India

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In men’s safety razors, Gillette is a well-known brand. Gillette is one of the brand names in Procter & Gamble (P&G), which is a multi-national company. Among other personal care products such as shaving gels, aftershave, body wash, deodorant, and other supplies, owned by the P&G. Gillette is based in Boston, Massachusetts, United States, it was originally owned by The Gillette Company. Gillette Company merged into P&G in 2005. In 1901, the Gillette Company was founded by King C. Gillette as a safety razor manufacturer. Gillette India was incorporated in the year 1985 as Indian Shaving Products limited. P&G acquired Gillette Company's assets internally known as "Global Gillette". Global Gillette was dissolved in July 2007. It incorporated into Procter & Gamble's other two main divisions, P&G Household Care and P&G Beauty. Gillette's brands and products were divided among the two departments accordingly. P&G also got Gillette R&a